As part of UNICEF’s Qudwa strategy, MAGENTA Consulting developed a TV series targeting caregivers to promote positive parenting practices and reduce violence against women and children.
MAGENTA conducted a pilot testing study to assess the content and impact of the series before its full release. The study involved viewing sessions followed by focus group discussions with Lebanese, Syrian, and Palestinian caregivers in both central and peripheral areas of Lebanon. The research focused on:
- Engagement & Reception: viewers’ appreciation, concentration, and emotional engagement with the episode; and
- Impact Measurement: Audience understanding of key messages and their perceived likelihood of behaviour change.
The findings were compiled in a testing report that provided recommendations for refining the content of subsequent episodes, ensuring the series effectively encouraged positive behavioural shifts in line with the Qudwa strategy
